We often try to understand what the government does by comparing it with businesses. Just as businesses rely on CRM platforms to connect with their customers better, the same apply to the governments. But the term “customer relationship” in government agencies has a different connotation.
What does CRM for government means?
If we imagine that the citizens are the customers, then the CRM is the platform that allows citizen to connect better with their government. We can go through different examples to illustrate this relationship.
- Example 1:
People often have questions to their local government and their state governments. They can ask their questions bureaucratically which usually is slow and clumsy procedure. Or they can do it digitally via self-service portals – this is where the CRM platform makes its magic. Citizens can help themselves by using self-service portals without waiting weeks for answer or taking a day off to go to their local government’s office.
- Example 2:
CRM platforms can also help governments serve their citizens better by providing good case management solution. Such system will help government employees do their job faster and smarter. By using the advantages of data-driven automation and AI optmisation, employees can resolve their tasks more optimally. This improves the life of the citizens, because they receive faster service.
- Example 3
There are also some overlooked processes with which government agencies serve their citizens. The inspection regime is such. Regulatory bodies have to comply with state regulations and earn the public trust by maintaining transparency. That’s why the inspection regime must also be accounted as one of the main relationship points between the government and its citizen.
Although we compare the public sector with businesses, we must always keep in mind that the former have more specific needs.
How Canalix Can Help Government Agencies?
Governments use platforms like Canalix for the same purposes that enterprises use CRM tools: to keep track of data and processes and make their citizens happier. Since the public sector has more responsibility to the community, it needs more specific solution. That’s why Canalix is a solution, based on data-driven automation and AI optimization. These technologies ensure the core functionalities with which government agencies serve their citizens. Last, but not least, the digital transformation that Canalix ensures is based on the principles of keeping the public trust and keeping data securely.
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